An exciting leap of faith

At Life’s Work, we’re making it our mission to develop business and marketing strategies to help you take an exciting leap of faith in your life’s work.

values

Style: We believe your life’s work is the greatest service you can offer the world and through doing so you surrender to the creative forces that drive life to find your own style and dance like nobody's watching. 

Humility: In this ultra-connected world it pays to utilise new media channels with authenticity and humility, identifying and communicating the values that matter most to your audience, understanding the potential for us to explore with intent, without intrusion or distraction, to delight and connect us with the people and things we love.

Silence: Silence is the new luxury, we believe modern media innovations promise to make life simpler, creating the silence and space in our lives to experience the world around us with ease and simplicity, Communicating not at every moment but in the right moments, is how we develop strong bonds and loyalty.

Contemplation: Allow yourself the time to be creative, to take a considered approach to evolve company cultures, legacy systems and processes over time to match the ever-evolving media industry and the intention led behaviours of your clients.

Services

Life’s Work is a business strategy and omni-marketing company. We work with our clients from board to departmental level, and offer support in a freelance, part and full-time capacity. 

From inception to completion, we listen to your objectives – developing professional solutions to grow your reach. No matter how large or small the project, we are committed to delivering quality solutions for every budget. Using in-house expertise and our talented network of media industry specialists, we work closely with you to ensure your absolute satisfaction, and great results.

STRATEGY

We help our clients identify the moments that matter to formulate authentic brand communication strategies across all media channels to bond with customers in an ultra-connected age.

• Insight projects and reports

  • Competition analysis

  • Market and route-to-market analysis

  • Word maps and mood boards

  • Journey mapping: demographic moments-that-matter

• Marketing Plans

  • Budgeting and forecasting

  • Campaign planning

  • Omni-channel content strategies (traditional, online, social and immersive)

  • Tailored innovation workshops

CREATIVE

Our design team have extensive experience working with leading next level creative mediums to enhance experiences. We work with our clients’ marketing teams to develop narratives with humility when utilising new communications tools, ensuring the right messages reach people at the right time. 

• Brand development – style scopes, design and copywriting

• Cross-channel user experience mapping and design

• Full channel content planning 

• User experience, artwork and content development 

  • Website and mobile design

  • Social media campaigns 

  • Print and press campaigns 

  • Word of mouth, brand ambassador and influencer campaigns

  • Alternative and street media

  • Experiential immersive marketing

  • Event marketing

  • Mobile tours and pop-up brand experiences

  • Technology installations

  • Mobile to physical world bridging the gap technology

PRODUCTION

Today campaigns are carried out across multiple platforms and channels running for any length of time. Our experienced project managers have delivered and managed hundreds of omni-channel marketing solutions built from the ground up.

• Copywriting campaign narratives & story telling

• Digital content creation – design, photography, video, animation

• Website and app development

• Campaign delivery

• Social media

• Press and print media

• Customer relationship management

• Newsletter campaigns

• Search engine optimisation

• Online display advertising

• Staff training and support

REVIEW

We take a slowly-slowly catchy monkey approach to understanding and reporting on big and small data. We measure the moments that matter to our clients translating business data into actionable insights for successful campaign evolution. 

• Customised campaign reports

• Bespoke training days

• Tailored campaign review days and workshops